Idea

The project was born in June 2014, when Mehdi Izemmour was actively looking for an idea able to open the doors to a new market.
He wanted to start a service combining luxury and fashion with technology. After several months of research, Mehdi designed the main aspects of the

Realisation

The project was born in June 2014, when Mehdi Izemmour was actively looking for an idea able to open the doors to a new market.
He wanted to start a service combining luxury and fashion with technology. After several months of research, Mehdi designed the main aspects of the

Launch

To succeed in carrying out his project, Mehdi had to look for a production partner. This task was difficult, the entrepreneur’s young age working against him. After several setbacks in Switzerland, Mehdi looked overseas. Fully committed to respecting resources, he had to eliminate some producing countries from his list.